About Us

The Deli is an idea created by two college students who like to think of themselves as artists. While the two of us are from opposite sides of the U.S., we both have experienced a deli. The deli is a universal and evolving experience; a feeling of familiarity, community, comfort, and genuine quality goods. We wanted to represent and recreate that side of Americana through our products, and share that experience through a new lens. The Deli is more than just a pair of pants, sweatshirt, or random thing we decide to make. It is instead a shared experience, for all to enjoy, and feel a part of, represented through The Deli. 

We're not making streetwear, like every other LA brand. We wanted to create a vision, something that you feel a part of every time you see our name. Clothes you can wear to the deli. Drive downtown or to the beach, or nowhere in particular. Spill something on it, it's fine; they'll still look good. These pieces are meant to be lived in, washed, worn again, and loved harder the older they get.  

We're not trying to be the next big thing. We're not chasing a moment, or the latest trend. We're just two kids who want to make stuff that people actually keep. Pieces that people use and wear into the ground, tell their friends about, and come back for, when they're ready for something new. 

The Deli isn't just a name. It's what we're trying to be. A label people feel good about. A brand that earns your trust and respect the same way that the corner spot did; by showing up, being the real thing, and letting the product speak for itself.